Baseline Scouting
Baseline Scouting
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    • About
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  • About
  • Meet The Team
  • Courtside
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The Baseline Staff

Anthony Herbert | Chief Executive Officer

Marcus Robinson | Head of Engineering & Lead Scout

Anthony Herbert | Chief Executive Officer

Anthony is the founder and CEO of Baseline Scouting. Prior to founding  the company, Anthony graduated from Syracuse University with a degree in  Information Sciences. He was heavily into computers and sports -  concentrating on internetworking and cybersecurity while developing into  an established track and field athlete at the D1 level

Anthony is the founder and CEO of Baseline Scouting. Prior to founding  the company, Anthony graduated from Syracuse University with a degree in  Information Sciences. He was heavily into computers and sports -  concentrating on internetworking and cybersecurity while developing into  an established track and field athlete at the D1 level, coaching, and   developing the groundwork for what would be the engine behind the  Baseline scouting platform. After his studies, Anthony acquired a  decade's worth of sports and IT expertise through several career  opportunities. As a Principal Lead at Securonix, he worked with  commercial and federal clientele to develop enterprise solutions that  address day-to-day operational challenges. Outside of the IT space,  Anthony has continued to coach basketball and track at the high school  level.


Starting with his senior thesis in college, centered on being an effective  self-learner, Anthony is a true student of several games and uses this  knowledge to be a visionary and leader in the sports industry. He was  born and raised in Jamaica, Queens and loves New York sports teams  across the board! 

Erick Garcia | Chief Scout

Marcus Robinson | Head of Engineering & Lead Scout

Anthony Herbert | Chief Executive Officer

Erick is co-founder and Chief, Scouting Operations at Baseline. Hailing  from Queens, NY, he is no stranger to the hardwood, outdoor courts, and  turf,  having played many years of baseball, basketball, and football.  Erick has contributed and/or led to the scouting of hundreds of players  since his beginnings with the company. He has and

Erick is co-founder and Chief, Scouting Operations at Baseline. Hailing  from Queens, NY, he is no stranger to the hardwood, outdoor courts, and  turf,  having played many years of baseball, basketball, and football.  Erick has contributed and/or led to the scouting of hundreds of players  since his beginnings with the company. He has and continues to drive the  development of Baseline's proprietary statistics and video analysis  methodology. His work has led him to build a growing network of scouts  and player personnel professionals in the sports industry. Above all,  he's a loving family man and a team player. 

Marcus Robinson | Head of Engineering & Lead Scout

Marcus Robinson | Head of Engineering & Lead Scout

Marcus Robinson | Head of Engineering & Lead Scout

Marcus is a versatile Lead Scout for Baseline. Prior to joining the team  in 2019, he worked as a software engineer for Mastercard. He is also an  alumnus of Syracuse University's College of Engineering and Computer  Science. Marcus' contributions to the team center around various  player-personnel scouting tasks, such as video analysis f

Marcus is a versatile Lead Scout for Baseline. Prior to joining the team  in 2019, he worked as a software engineer for Mastercard. He is also an  alumnus of Syracuse University's College of Engineering and Computer  Science. Marcus' contributions to the team center around various  player-personnel scouting tasks, such as video analysis for dozens of  prospects, while also assisting in the development of our  machine-learning algorithms. His expertise in engineering and analytics  is key to the ongoing development and improvement of the Baseline scouting platform.


Marcus' favorite sports include basketball, football, and handball. In his free time, you can find him playing video games, listening to music, and/or hitting the gym. 

Jay Garcia | Head of Communications & Lead Scout

Jay Garcia | Head of Communications & Lead Scout

Marcus Robinson | Head of Engineering & Lead Scout

Jay expressed his love for sports and statistics at a young age. A  basketball fan and an avid organized baseball player from youth through  high school, Jay often tracked statistics of pro players. Born in New  York, Jay's passion for sports is matched by his love for gaming, cars,  and networking.  Jay's multi-faceted interests and tale

Jay expressed his love for sports and statistics at a young age. A  basketball fan and an avid organized baseball player from youth through  high school, Jay often tracked statistics of pro players. Born in New  York, Jay's passion for sports is matched by his love for gaming, cars,  and networking.  Jay's multi-faceted interests and talents made him the  perfect fit for leading the social media presence and growth of Baseline  within the sports community. He oversees the planning and execution of  the company's media presence, but still gets to revel in his passion of  gathering statistics and scouting players 

Christian Soto | Head of Analytics & Lead Scout

Jay Garcia | Head of Communications & Lead Scout

Christian Soto | Head of Analytics & Lead Scout

Christian is one of Baseline's founding members and is a born and bred New Yorker hailing from Queens, NY. Preceding the formation of the company, Christian started off his academic career by earning a BA in Electrical Engineering from Syracuse University. After having a change of heart in his career aspirations, he proceeded to earn a BA

Christian is one of Baseline's founding members and is a born and bred New Yorker hailing from Queens, NY. Preceding the formation of the company, Christian started off his academic career by earning a BA in Electrical Engineering from Syracuse University. After having a change of heart in his career aspirations, he proceeded to earn a BA in Information Technology as well as a Masters degree in Computer Networking with a focus on Cybersecurity also from Syracuse University. He is a passionate sports fan who grew up playing baseball from an early age through high school as well as being an arduous fan of all New York teams! After  earning his degrees, Christian went to work in cybersecurity with a focus on Security Data Analytics where he helped clients in the federal and commercial sectors to identify product use cases and security threats by analyzing their data. This aided in the development and deployment of analytics that would alert to anomalous behavior. It was this passion for sports and technology that led Christian to being a highly-sought after team member at the launch  of Baseline Scouting and he continues to play an integral role in  delivering a product that will disrupt and make an impact in the sports  industry.

In his free time, Christian enjoys playing video games, listening to music, watching baseball and basketball, going to the  movie theater, and taking tropical vacations.

Andy Kriegh | Head of Business Development

Jay Garcia | Head of Communications & Lead Scout

Christian Soto | Head of Analytics & Lead Scout

  

Andy's expertise lies in sports marketing, branding and sales across diverse verticals. Having worked in various roles, from basketball operations and scouting to business development, Andy’s list of past organizations is as diverse as his skillset. It includes the NBA G-League Austin Spurs, Kansas University Athletics, tappit, Duke Uni

  

Andy's expertise lies in sports marketing, branding and sales across diverse verticals. Having worked in various roles, from basketball operations and scouting to business development, Andy’s list of past organizations is as diverse as his skillset. It includes the NBA G-League Austin Spurs, Kansas University Athletics, tappit, Duke University and University of North Carolina basketball camps, and he was a founding team member of data analytics Saas startup, Fanalytical. Andy is passionate about working on a team, creating and being part of meaningful experiences and making positive societal impacts through sport. He earned a master's degree in Sports Management and BA in Communication Studies from his hometown school, Kansas.

Our Partners

Sandy Zinn | Zinn Sports Group

Justin Einhorn | Zinn Sports Group

Justin Einhorn | Zinn Sports Group

 Sandy is an award-winning sports industry executive with extensive  experience overseeing ball- and player-tracking technologies, data  quality and analytics, and broadcast interfaces. A long-time recruiter  and project manager, Sandy is a well-traveled, dynamic and motivated  person with a passion for all sports, innovation and collabor

 Sandy is an award-winning sports industry executive with extensive  experience overseeing ball- and player-tracking technologies, data  quality and analytics, and broadcast interfaces. A long-time recruiter  and project manager, Sandy is a well-traveled, dynamic and motivated  person with a passion for all sports, innovation and collaboration.  Sandy started his own company, Zinn Sports Group, LLC, in February 2020,  piggybacking off 25 years of running high-profile programs and building  relationships at Major League Baseball and ESPN. His main areas of  focus are business development, consulting and recruiting. 

Justin Einhorn | Zinn Sports Group

Justin Einhorn | Zinn Sports Group

Justin Einhorn | Zinn Sports Group

Justin is a 25-year veteran of sports content creation and management. He spent the early part of his career in editorial roles with ESPN and The Associated Press before working 15+ years in a leadership position with Stats Perform, one of the global leaders in sports data. He’s managed client relations with the likes of CBS, NBC’s Sunday

Justin is a 25-year veteran of sports content creation and management. He spent the early part of his career in editorial roles with ESPN and The Associated Press before working 15+ years in a leadership position with Stats Perform, one of the global leaders in sports data. He’s managed client relations with the likes of CBS, NBC’s Sunday Night Football, the Chicago Bears and plenty more. Justin joined Zinn Sports Group in 2020, helping to foster relationships with sports tech giants such as Second Spectrum while also focusing on the development of emerging start-ups like Baseline.

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